Publicis ?

[Pete Laubscher]

I cannot find 'publicis' in the dictionary. Could anyone please translate it as it appears in a heading of today's (online) Le Figaro?

"Publicis amorce son redressement."

In other words: What would be an accepted translation of this heading?

Thnks.

[Frank]

Hi Pete,

Publicis is the biggest French advertising company.

"amorcer" means to start.

un "redressement" has several meanings, but in this context, it means a recovery (from the financial crisis).

[Pete Laubscher]

Ah thnks! I was fooled by the Latin (which the company probably enlised to forge a name) and sought some conneciton to 'publicus'.

My ignorance of things French is actually quite humorous! No wonder the word does not feature in a dictionary! Hehehe. |

Thnks Frank!

[Neil Coffey]

Following on from Frank's comments, depending on the article contents, you could think about translations such as:

"Publicis begins to recover"
"Publicis beings to turn things around"
"Publicis shows signs of recovery/an upturn"
...

Remember the translation of titles is largely arbitrary, but I'm sure you get the general idea.

[Pete Laubscher]

Thnks Neil! Appreciated.

Will in future keep a beady eye open for substantive names!

[Frank]

The word "redressement" is a trap, because depending on the context, it can have really different (and opposite) meanings.

When an individual or a company has "un redressement", it can also mean that the tax authorities gave them a (usually huge) fine. And when it happens, it's not exactly a recovery, but rather a descent into hell.

[Pete Laubscher]

Brilliant, thnks Frank.

Very useful. Will update my vocab with that insight.

Thank you chaps, for helping me out - so speedily!